Client: Sidlee Collective, Egale
Campaign visuals, Character Design, Illustration, and Animation.
Blood Surrogates is a Sid Lee Collective project - aimed at raising awareness around the discriminatory policy held by the Canadian Blood Services regarding donation eligibility of MSM (Men who have Sex with Men) and provoking action to both change the policy and increase donations through surrogate donors.
https://www.bloodsurrogates.ca/en/
Credits:
ECD: Jeff Da Silva
CD: Jennifer Rossini
ACD: Christian Buer
AD: Stephen McCarley
CW: Coleman Mallery
PM: Carly Watson
Producer: Kelsey-Lynn Corradetti
Animation: Sid Lee MTL
Motion Design: Emma O’Neil
Sound: Grayson Music
Awards:
Communication Arts, 2019 – Character Design, Illustration, Animation
ADCC, 2019 – Bronze: Public Service Design
ADCC, 2019 – Silver: Animation
ADCC, 2019 – Gold: Copy Writing
Comm Arts - Motion / Health