Client: Sid Lee X Joe Beef
Frederic Morin, David McMillan, and Meredith Erickson were invited to Sid Lee Toronto for a fireside discussion about the similarities between cooking, running a highly successful restaurant, writing a book, and advertising. The conversation covered Joe Beef’s process towards creating a menu, to how they pick their staff, to how they push and support their young chefs to start their own ventures.
Design needs include posters, digital invites and an event backdrop.
Credits:
Laura Stein, Design Director
Jeff Da Silva, ECD
Ariane Leblanc, Senior Designer