In 2021, Party City wanted to help everyone get back into the swing of Halloween after skipping a few celebrations (due to unforeseen circumstances). And to help, we created a series of illustrated “How To” guides that walk people through some ways to prepare. Each guide features products offered by Party City, including Costumes, Accessories and Decor.
CD: Frank Macera
Account Director: Afton Franklin
Copy Writer: Allegra Wiesenfeld
Art Director: Reid Plaxton