Client: Sidlee Collective, Egale

Campaign visuals, Character Design, Illustration, and Animation.

Blood Surrogates is a Sid Lee Collective project - aimed at raising awareness around the discriminatory policy held by the Canadian Blood Services regarding donation eligibility of MSM (Men who have Sex with Men) and provoking action to both change the policy and increase donations through surrogate donors.

https://www.bloodsurrogates.ca/en/

Credits:
ECD: Jeff Da Silva
CD: Jennifer Rossini
ACD: Christian Buer
AD: Stephen McCarley
CW: Coleman Mallery
PM: Carly Watson
Producer: Kelsey-Lynn Corradetti
Animation: Sid Lee MTL
Motion Design: Emma O’Neil
Sound: Grayson Music

Awards:

Communication Arts, 2019 – Character Design, Illustration, Animation

ADCC, 2019 – Bronze: Public Service Design

ADCC, 2019 – Silver: Animation

ADCC, 2019 – Gold: Copy Writing

Comm Arts - Motion / Health

To tap into the basketball / hip hop / streetwear scene, MGD partnered up with Jeff Staple, a notable figure in streetwear and sneaker culture to create a capsule collection of jackets, hoodies, sweats, and accessories.

ACD: Christian Buer
ACD: Dominic Liu
CW: Gabrielle Makarewicz
AD: Bobby Martiniello
Accounts: Carly Watson
Strategy: Elliot Altilia
Producer: Tristan Tran
Producer: Elana Olaveson

Photographer: Bryan Huynh
Stylist: Cece Liu

Instagram posts from:
@jeffstaple
@aliciaacewest
@camilleanwulii
@jayemkayem
@big.chantelle
@atothebed

Branding and Design System for the 100th Anniversary of the Royal Agricultural Winter Fair

Awards for the annual Sid Lee Rock On Awards,

Locally sourced rocks, carefully dip painted, and encased in clear acrylic etched with award winners’ names and categories.

Made in collaboration with:
Leah Burnside - Writer
Josephine Guan - Designer
Melissa Mendes - Producer
Senior Motion Designer - Emma O’Neill

Brand design for the President’s Choice - Money Account.
This project included card design, key graphics and visual language development, mobile application re-design, and design of launch communications for prospective clients.

Logo and Brand Identity design

In 2021, Party City wanted to help everyone get back into the swing of Halloween after skipping a few celebrations (due to unforeseen circumstances). And to help, we created a series of illustrated “How To” guides that walk people through some ways to prepare. Each guide features products offered by Party City, including Costumes, Accessories and Decor.

CD: Frank Macera
Account Director: Afton Franklin
Copy Writer: Allegra Wiesenfeld
Art Director: Reid Plaxton

Client: Sid Lee X Joe Beef

Frederic Morin, David McMillan, and Meredith Erickson were invited to Sid Lee Toronto for a fireside discussion about the similarities between cooking, running a highly successful restaurant, writing a book, and advertising. The conversation covered Joe Beef’s process towards creating a menu, to how they pick their staff, to how they push and support their young chefs to start their own ventures.

Design needs include posters, digital invites and an event backdrop.

Credits:

Laura Stein, Design Director
Jeff Da Silva, ECD
Ariane Leblanc, Senior Designer

Client: Hullmark

The Emotophone is a public art piece that prompts passer-by’s to ask each other questions from psychologist, Arthur Aron’s, 36 Questions that lead to closer and more intimate relationships.

The sculpture is made of two speaking tubes, with recording devices at each end of the speakers. Participants take turns asking each other the prompt questions, and their responses are anonymously recorded to be transcribed to twitter for others to read.

Credits:

Laura Stein, Design Director
Josephine Guan, Designer
Zachary Radford, CW
Kelsey Lynn, Corradetti, Producer

Book Cover Design

https://www.chapters.indigo.ca/en-ca/books/rise-of-the-far-right/9781786614926-item.html

Designer Tarot was the Capstone Project to finish my career at OCAD U. The project aimed to gather, and present the experiences of designers in different stages of their careers with the goal to provide insight into the industry for those less experienced.

The project included conception, research, and creation of the cards - branding, packaging, and marketing - writing and creating a downloadable user's guide, created supporting assets such as an Instagram page and Website, Posters and finally producing and selling Decks of 78 tarot cards in time for the 2016 Grad Ex.